Existing Bottle Water Businesses

Why POU for Bottled Water Providers?
Consumers are looking for, and evaluating, different drinking water options. Some may switch from one brand of bottled water to another. Others are gravitating toward point-of-use systems as an alternative to bottled water. In fact, your bottled water competition may already have a POU option that they are selling against you. Many office coffee service providers, who were not a threat to the bottled water business, are beginning to offer POU. And, the media has raised doubts about bottled water that some consumers are taking seriously.

POU Requirements
The point-of-use business differs from the traditional bottled water business. Each unit will require an initial installation, which normally includes tapping into an existing water line and possibly a drain. Preventative maintenance for innowave systems is required twice per year, and normally takes less than 15 minutes to perform. To ensure success, it is best that you conduct an orientation with the person responsible for the units. It's also a good idea to introduce the system and its benefits to all employees. Dependent upon the term of your leases, you will need to perform Customer Relationship Management to assure renewals.

POU Differentiation for Your Customers
Instead of bottle deliveries, your customers will need to understand the concept of on-site drinking water treatment. This comes with many desirable benefits. Point-of-use systems reduce storage space requirements, they are self-replenishing, and won't run out of water. This eliminates the need for lifting bottles, which is a concern for many employers and homeowners. Consumers can enjoy level payments, regardless of consumption, which also serves to simplify your billing processes. Point-of-use can be more economical for some customers and for you.

POU Helps Reduce Operating Costs
With a point-of-use system, your employees will be making fewer customer visits. This can reduce your equipment requirements, as you don't need to be as many places as often. Point-of-use is much less labor intensive, so you can get into more accounts with fewer employees. Due to the nature of leasing point-of-use systems for a specified period of time, you can benefit from a longer-term business relationship. Less turnover of accounts will ensure better profits for your business.

Why High Quality POU?
When you get into the point-of-use business, you want to assure your customers they are getting the best quality water. There are many "me-too" POU systems that every competitor in town will have. If your systems are not different or better, all you have to compete on is price. With a high quality POU line, you can differentiate both your products and your service which reduces competitive pressures. Plus, you want reliable equipment that provides consistent water treatment and the assurance of manufacturer support.

Why innowave POU?
The innowave line of point-of-use systems comes with something offered by no other POU manufacturer. innowave markets tested and certified systems that can be counted on to perform. These systems utilize the latest and best treatment technologies, with the top systems providing outstanding microbial reduction. A relationship with innowave gives your customers peace of mind and you the benefit of a long term, profitable business proposition.

The Future for POU
In the coming years there will be an even greater need for enhanced drinking water. There will be increased regulation of the POU industry by industry and government and more applications of the technology at both businesses and homes, perhaps in part driven by POU applications by water utilities. Testing and certification of POU devices will become mandatory, not voluntary as they are today. Consumer education will become increasingly important as water becomes as personal a decision as the foods we eat. Quality and reputation will come first. innowave will be a leader on all of these fronts in the future, which is one very good reason why you should become part of the innowave dealer network.